Search Engine Optimization
As an SEO expert and digital marketing director, I build SEO programs that elevate visibility, strengthen brand authority, and create long-term, sustainable organic growth. My SEO work integrates technical optimization, editorial strategy, SEO-informed UX, and content workflows that scale—ensuring every page and every story is discoverable, compelling, and aligned with user intent.
My Approach as an SEO Expert
Technical SEO That Builds a Strong Foundation
Strong rankings start with strong structure. I collaborate with developers, designers, and product teams to embed SEO into a website’s architecture rather than layering it on afterward.
My technical SEO work includes:
Metadata and schema strategy
Site structure and taxonomy planning
URL hierarchy and clean architecture
Accessibility best practices
Internal linking systems
SEO QA during website redesigns and new feature launches
Across multiple website redesigns, I've ensured SEO is built into the infrastructure, content templates, and publishing workflows, rather than treated as an afterthought.
Editorial SEO That Strengthens Content Quality
As both an SEO expert and a seasoned content strategist, I specialize in optimizing editorial systems to produce content that ranks, resonates, and converts.
My editorial SEO process includes:
Keyword research and search intent analysis
Content briefs for writers
On-page SEO optimization
Heading structure and scannability improvements
Metadata writing and refinement
Updating or rewriting evergreen content
Strengthening narratives for both humans and search engines
At XPRIZE, I reviewed all blogs and editorial content before publication, ensuring they met SEO standards and aligned with organizational goals.
Strategic Content Architecture
Great SEO depends on clear structure. I partner with design, UX, and dev teams to ensure content is organized in ways that maximize discoverability and user pathways.
This includes:
Building scalable content models in headless CMS platforms
Creating navigation systems informed by SEO and user behavior
Unifying categories, tags, and taxonomies
Designing templates that support both editorial needs and SEO performance
This approach ensures that new content naturally fits into the site ecosystem and continues to grow visibility over time.
Performance Analysis & Continuous Optimization
As a digital marketing director, I monitor SEO performance not just for rankings but for impact across the full marketing ecosystem.
I analyze:
Organic traffic trends
Year-over-year growth
Keyword ranking shifts
Search behavior around launches and announcements
Engagement (time on page, scroll depth)
CTA performance and downstream conversions
Insights inform new content, site improvements, and strategic priorities — making SEO an ongoing, measurable driver of results.