Digital Marketing

​I’ve led multiple large-scale website redesigns for organizations with complex content ecosystems, global audiences, and high-stakes storytelling needs. My work focuses on modernizing digital experiences through improved UX, streamlined navigation, upgraded CMS infrastructure, and content systems that scale.
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Across each redesign, the outcomes remain consistent:
higher traffic, lower bounce rates, faster load times, better engagement, and increased conversions.

I’ve built and managed email programs across nonprofits, media organizations, and tech startups for more than a decade. I specialize in using segmentation, automation, and data-driven insights to create communications that strengthen relationships, drive action, and support organizational goals.
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I have advanced experience with Mailchimp and CVENT, as well as hands-on work with segmentation tools, tags, dynamic content, audience journeys, automation workflows, and analytics optimization.
My email approach focuses on strategy, structure, and measurable performance — ensuring every send has a clear purpose, a strong narrative, and a path to conversion.

As an SEO expert and digital marketing director, I build SEO programs that elevate visibility, strengthen brand authority, and create long-term, sustainable organic growth. My SEO work integrates technical optimization, editorial strategy, SEO-informed UX, and content workflows that scale—ensuring every page and every story is discoverable, compelling, and aligned with user intent.

As an integrated digital strategist and digital marketing director, I lead cross-channel social media, paid media, and analytics programs that grow audiences, improve engagement, and drive conversions. I’ve managed large multi-platform ecosystems, coordinated campaign messaging across teams, and built data structures that allow organizations to make informed, strategic decisions.

My work spans organic social, paid advertising, analytics, reporting, and cross-functional planning, with a consistent focus on clarity, cohesion, and results.