Digital Marketing

A computer monitor displaying a website, sitting on a desk next to a coffee cup

Website Redesigns

I’ve led multiple large-scale website redesigns for organizations with complex content ecosystems, global audiences, and high-stakes storytelling needs. My work focuses on modernizing digital experiences through improved UX, streamlined navigation, upgraded CMS infrastructure, and content systems that scale.

Across each redesign, the outcomes remain consistent: higher traffic, lower bounce rates, faster load times, better engagement, and increased conversions.

Email Marketing

My email approach focuses on strategy, structure, and measurable performance: every send must have a clear purpose, a strong narrative, and a path to conversion.

For more than a decade, I’ve built and managed email programs for nonprofits, media organizations, and tech startups. I specialize in using segmentation, automation, and data-driven insights to create communications that strengthen relationships, drive action, and support organizational goals.

I have advanced experience with Mailchimp and CVENT, as well as hands-on work with segmentation tools, tags, dynamic content, audience journeys, automation workflows, and analytics optimization.

SEO, GEO, and AEO

In the era of AI, search visibility programs are crucial for every business.

Combining traditional SEO, with Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO) ensures that content ranks in Google, but also that it surfaces in AI Overviews and gets cited by tools like Claude and ChatGPT.

My work integrates technical optimization, editorial strategy, SEO-informed UX, and content workflows built for how people actually search today: through search engines, AI chatbots, and voice assistants like Siri or Alexa.

A grid of social media posts stretching into the distance

Social Media + Analytics

I develop and implement cross-channel social media strategies, paid media, and analytics programs that grow audiences, improve engagement, and drive conversions. I’ve managed large multi-platform ecosystems with 1M+ followers, coordinated campaign messaging across teams, and built data structures that allow organizations to make informed, strategic decisions.

My work spans organic social, paid advertising, analytics, reporting, and cross-functional planning, with a consistent focus on clarity, cohesion, and results.