SEO, GEO, and AEO

My Approach as an SEO, GEO, and AEO Expert

​​Technical SEO That Builds a Strong Foundation

Strong rankings start with strong structure. I collaborate with developers, designers, and product teams to embed SEO into a website’s architecture rather than layering it on afterward.

My technical SEO work includes:

• Metadata and schema strategy

• Site structure and taxonomy planning

• URL hierarchy and clean architecture

• Accessibility best practices

• Internal linking systems

• SEO QA during website redesigns and new feature launches

​Across multiple website redesigns, I've ensured SEO is built into the infrastructure, content templates, and publishing workflows, rather than treated as an afterthought.

Editorial SEO That Strengthens Content Quality​

As both an SEO expert and a seasoned content strategist, I specialize in optimizing editorial systems to produce content that ranks, resonates, and converts.

My editorial SEO process includes:

• Keyword research and search intent analysis

• Content briefs for writers

• On-page SEO optimization

• Heading structure and scannability improvements

• Metadata writing and refinement

• Updating or rewriting evergreen content

• Strengthening narratives for both humans and search engines

​At XPRIZE, I reviewed all blogs and editorial content before publication, ensuring they met SEO standards and aligned with organizational goals.

Optimizing for AI Search: GEO and AEO

Search increasingly ends before a click ever happens. I build content and technical structures designed to be seen in the zero-click search landscape: getting cited, summarized, and surfaced by generative and answer engines, even if no click follows.

My GEO and AEO work includes:

• Structuring content for extractability (clear answers, definitions, and summaries AI can lift cleanly)

• Schema markup that signals authoritative, machine-readable answers

• Writing for citation (content that AI tools trust enough to quote and attribute)

• Monitoring brand visibility in AI Overviews, generative AI tools like Claude and ChatGPT, and AI-powered search engines like Perplexity

• Aligning traditional keyword strategy with conversational, question-based search intent, including zero-click queries

Strategic Content Architecture​

Great SEO, GEO, and AEO depends on clear structure. I partner with design, UX, and dev teams to ensure content is organized in ways that maximize discoverability and user pathways.

This includes:

• Building scalable content models in headless CMS platforms

• Creating navigation systems informed by SEO and user behavior

• Unifying categories, tags, and taxonomies

• Designing templates that support both editorial needs and SEO performance

​This approach ensures that new content naturally fits into the site ecosystem and continues to grow visibility over time.

Performance Analysis & Continuous Optimization

As a digital marketing director, I monitor SEO performance not just for rankings but for impact across the full marketing ecosystem.

I analyze:

• Organic traffic trends

• Year-over-year growth

• Keyword ranking shifts

• Engagement (time on page, scroll depth, heat maps)

• Search behavior

• AI visibility tracking (brand mentions and citations)

• CTA performance and downstream conversions

​Insights inform new content, site improvements, and strategic priorities — making SEO an ongoing, measurable driver of results.